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Post by account_disabled on Feb 12, 2024 7:54:16 GMT
Netflix, Spotify and PlayStation – these brands operate in different industries, but have one thing in common – they successfully operate on subscription business models . Subscriptions are available for selling a variety of goods and services, from monthly beauty boxes to movie streaming. The subscription format is not limited to a few niche markets and can be used by almost any company. The concept of ownership is gradually receding into the Bulgaria Telemarketing Data background, with more and more people willing to pay for access. Azula ’s research shows that today’s users are subscribing to more services than ever before, and they don’t rule out subscribing to other services in the future. About a third of respondents believe they will have more subscriptions two years from now than they do now. Models Image Source According to McKinsey, the subscription-based e-commerce market is expected to reach US$473 billion by 2025. Subscription business models help companies leverage ongoing relationships with customers. The subscription business model in e-commerce has 5 distinctive characteristics. Lower prices – more customers It's often easier for a person to pay $60 a month for something than to pay $6,000 immediately.
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