Post by rakib1 on Feb 15, 2024 4:55:51 GMT
Launching a smart shopping campaign We launched a smart campaign and waited for it to learn. As a result, we came to the conclusion that the period of 14 days stated in the Google Ads instructions is quite relative. Our experience has shown that it takes much longer to generate income and ROAS is no less than in a regular shopping campaign.
The screenshot shows how the smart campaign gained momentum in terms of income USA Phone Number List and that it took approximately 1.5 months. dynamics of smart shopping campaign income For the purity of the experiment, in both campaigns we set the same strategy with a target return on advertising investment of 1000%. They also included the same budget and took the same period for comparison - 24 days. results The income of the smart shopping campaign turned out to be 10% more.
That is, the new income indicator was 53%, the income indicator from a regular shopping campaign was 43%. Also, the number of transactions in the smart trading campaign increased by 87. New account-wide revenue metrics New account-wide revenue metrics The following graph shows that the cost of the smart campaign was 30% more, but the income from it was 53% more. Shopping campaign comparisons by revenue Shopping campaign comparisons by revenue
The screenshot shows how the smart campaign gained momentum in terms of income USA Phone Number List and that it took approximately 1.5 months. dynamics of smart shopping campaign income For the purity of the experiment, in both campaigns we set the same strategy with a target return on advertising investment of 1000%. They also included the same budget and took the same period for comparison - 24 days. results The income of the smart shopping campaign turned out to be 10% more.
That is, the new income indicator was 53%, the income indicator from a regular shopping campaign was 43%. Also, the number of transactions in the smart trading campaign increased by 87. New account-wide revenue metrics New account-wide revenue metrics The following graph shows that the cost of the smart campaign was 30% more, but the income from it was 53% more. Shopping campaign comparisons by revenue Shopping campaign comparisons by revenue