Post by habone1677 on Feb 15, 2024 5:15:03 GMT
On Douyin, as the post-90s generation has gradually become the mainstream of the mother group, people aged 24-30 are paying more and more attention to mothers and infants. Elderly people over 50 years old are more willing to learn about maternal and child-related information through Toutiao and Xigua Video. Mothers and infants are mainly distributed in first-, second- and third-tier cities Mothers and infants account for the highest proportion in the third tier.
On Douyin, maternal and infant groups pay less attention to mothers and Colombia Phone Number List infants in high-tier cities than in lower-tier cities; on Toutiao, the gap between maternal and infant groups in high-tier cities and mid-tier cities is not big, and second- and third-tier cities pay slightly higher attention. ; In Xigua Video, although the population in super-first-tier cities has the lowest proportion of the maternal and infant population, they pay the highest attention to maternal and infant videos. High-tier cities pay significantly more attention to maternal and infant videos than low-tier cities.
3. Mother and baby creator ecology content is steadily increasing Maternal and infant creators are an important guarantee for the quality and quantity of maternal and infant content. In the second quarter of 2021, the number of maternal and infant creators on Douyin was basically stable, while the number of maternal and infant creators on Toutiao showed an increase. Excellent expert in maternal and infant industry A group of maternal and infant experts have emerged on the platform to share parent-child interaction, cute baby daily routines, parenting and early childhood education, etc.
On Douyin, maternal and infant groups pay less attention to mothers and Colombia Phone Number List infants in high-tier cities than in lower-tier cities; on Toutiao, the gap between maternal and infant groups in high-tier cities and mid-tier cities is not big, and second- and third-tier cities pay slightly higher attention. ; In Xigua Video, although the population in super-first-tier cities has the lowest proportion of the maternal and infant population, they pay the highest attention to maternal and infant videos. High-tier cities pay significantly more attention to maternal and infant videos than low-tier cities.
3. Mother and baby creator ecology content is steadily increasing Maternal and infant creators are an important guarantee for the quality and quantity of maternal and infant content. In the second quarter of 2021, the number of maternal and infant creators on Douyin was basically stable, while the number of maternal and infant creators on Toutiao showed an increase. Excellent expert in maternal and infant industry A group of maternal and infant experts have emerged on the platform to share parent-child interaction, cute baby daily routines, parenting and early childhood education, etc.