Post by nojime4575 on Feb 15, 2024 6:42:52 GMT
As if from a sudden desire, one becomes a global giant We all know Netflix , especially in the last year it has kept us company every night, if not all day every day. In fact, it exceeded 200 million subscribers in the past year, when, in 2019, it reached around 9 million. Luckily, they invented it, otherwise we would have been playing Monopoly and Guess Who every night? But who invented Netflix and above all how was this successful idea born? Certainly not with a stroke of genius, as the author of the book " it will never work" and founder of the technological giant Marc Randolph explains to us.
Entrepreneur and investor, he worked at Sillicon Valley, until one day he decided that he no longer wanted to be employed by someone but to create something of his own. Together with his friend, colleague and investor Estonia Phone Number List Reed Hastings they began to think about what could be sold online, but above all, Reed suggested, what could trigger a need in customers. In fact, this is exactly what marketing teaches us: creating a need. They thought about selling shampoo online, but it wasn't a very attractive product, they thought about videocassettes, just like they did with books, but even then, the postal time would have been too long and the cost of the videocassettes was also too high.
They therefore decided to focus on a good not yet on the market except in Japan: DVDs. They were still unknown before 1997 and above all they had discovered that they would put them on the market at a reasonable price so that people would start to have the pleasure of collecting them just like CDs. They understood that they had had the right intuition, but now they needed financiers to build it and keep it going. Reed became the first, Marc instead made his time and energy available to him. Marc becomes Netflix's first CEO. Little by little his dream begins to come true, he is the founder of a start up. The moment of launch arrives, a crucial moment for every new company that comes into the world, on April 14, 1998.
Entrepreneur and investor, he worked at Sillicon Valley, until one day he decided that he no longer wanted to be employed by someone but to create something of his own. Together with his friend, colleague and investor Estonia Phone Number List Reed Hastings they began to think about what could be sold online, but above all, Reed suggested, what could trigger a need in customers. In fact, this is exactly what marketing teaches us: creating a need. They thought about selling shampoo online, but it wasn't a very attractive product, they thought about videocassettes, just like they did with books, but even then, the postal time would have been too long and the cost of the videocassettes was also too high.
They therefore decided to focus on a good not yet on the market except in Japan: DVDs. They were still unknown before 1997 and above all they had discovered that they would put them on the market at a reasonable price so that people would start to have the pleasure of collecting them just like CDs. They understood that they had had the right intuition, but now they needed financiers to build it and keep it going. Reed became the first, Marc instead made his time and energy available to him. Marc becomes Netflix's first CEO. Little by little his dream begins to come true, he is the founder of a start up. The moment of launch arrives, a crucial moment for every new company that comes into the world, on April 14, 1998.