Post by nojime4575 on Feb 15, 2024 7:11:12 GMT
Years now and consists of creating content that leads to having its own audience and attracting more and more customers. An effective content marketing strategy requires the creation of original content, and then distributing it on the most suitable channels. The person who talks about it most of all is Joe Pulizzi , founder of the CMI (Content Marketing Institute) , and he explains that content means any type of information capable of educating, involving or entertaining and has different forms. However, let's try to get more into the technical part to understand what the objectives of this content are:
Acquire rather than push : the contents must acquire the customer, they must not disturb those who see them. Interact, educate and then sell : traditional marketing hardly makes it clear right Thailand Phone Number List away the benefits that the customer will gain from purchasing a service. Think and act like a publisher, not like someone who is advertising. Real time Marketing : think of a marketing strategy that is reactive and responds quickly to external stimuli. Additional resources to traditional ones : both people, tools and software.
We can define 8 fundamental stages to create a content marketing strategy that will allow us to have measurable and fundamental results to best carry out the next strategies: GOAL SETTING : What do you want to achieve with this content marketing strategy? Before starting a content marketing campaign it is a good idea to precisely formulate the objectives, which can be divided into two main categories. The first category of objectives is linked to sales , where we find lead generation (list of potential customers) , closing sales, cross-selling (sale of an additional product to an already acquired customer) , up-selling (seller invites the customer to purchase more expensive items) and sales referrals. The second category is that linked to the brand, which includes the following aspects
Acquire rather than push : the contents must acquire the customer, they must not disturb those who see them. Interact, educate and then sell : traditional marketing hardly makes it clear right Thailand Phone Number List away the benefits that the customer will gain from purchasing a service. Think and act like a publisher, not like someone who is advertising. Real time Marketing : think of a marketing strategy that is reactive and responds quickly to external stimuli. Additional resources to traditional ones : both people, tools and software.
We can define 8 fundamental stages to create a content marketing strategy that will allow us to have measurable and fundamental results to best carry out the next strategies: GOAL SETTING : What do you want to achieve with this content marketing strategy? Before starting a content marketing campaign it is a good idea to precisely formulate the objectives, which can be divided into two main categories. The first category of objectives is linked to sales , where we find lead generation (list of potential customers) , closing sales, cross-selling (sale of an additional product to an already acquired customer) , up-selling (seller invites the customer to purchase more expensive items) and sales referrals. The second category is that linked to the brand, which includes the following aspects