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Post by account_disabled on Feb 15, 2024 11:16:35 GMT
Author: Guo Meiting, 36 Krypton is published with authorization. The opinions in this article represent only the author's own, and the 36Kr platform only provides information storage space services. Pictures in this article come from: Visual China 3540 Years of Spring Festival Gala Advertising: A History of Changes in Top Business Trends DT Business Insight ·2024-02-11 08:09 focus on The crucial battle between Xiaohongshu and JD.com In 2024, The main sponsor of the CCTV Spring Festival Gala will once again Russia Phone Number List return to a . Different from the past, this year Xiaohongshu pioneered the "watch and buy" e-commerce live broadcast - a live broadcast room was set up next to the Spring Festival Gala studio, and the Spring Festival Gala actors were invited to chat about the Spring Festival Gala from a behind-the-scenes perspective, and synchronized in the live broadcast room Links to Spring Festival Gala goodies for the convenience of viewers to purchase. On the other side, Old friend JD.com has once again become the exclusive interactive cooperation platform for the Spring Festival Gala (the exclusive interactive cooperation platform for the Spring Festival Gala in 2022 will also be JD.com), distributing 100 million “1 cent take home” physical gifts to the audience, including 100 Lantu cars Cars, and a 10 million Yangzhou mansion.
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