Post by account_disabled on Feb 15, 2024 11:42:08 GMT
Falling back to 250 million, which was similar to the level before the Spring Festival Gala. The weakness in attracting new customers during the Spring Festival Gala actually appeared in the previous year. Data from market research company QuestMobile shows: “On New Year’s Eve 2019, the daily active users of Baidu APP reached 240 million, a year-on-year increase of 67.3%; however, according to statistics from
China International Finance Securities, after New Year’s Eve, the UK Phone Number List retention rate of new users of Baidu APP within 7 days was only 2%. " In 2021, Douyin succeeded Kuaishou to become the exclusive red of the Spring Festival Gala, with daily active users reaching 580 million on New Year’s Eve. By September 2021, the DAU of Douyin’s main site has fallen back to around 500 million. In 2022, JD.com gave out red envelopes and merchandise worth 1.5 billion yuan. This amount reached a record high, but it did not alleviate the problem of low retention.
In other words, during the Spring Festival Gala in those years, most of the audience participated in the interaction and no longer established a real "WeChat payment" usage habit like they used to use WeChat red envelopes to "shake". After all, WeChat is a daily and frequently used APP that integrates social networking and payment, with high user stickiness;
China International Finance Securities, after New Year’s Eve, the UK Phone Number List retention rate of new users of Baidu APP within 7 days was only 2%. " In 2021, Douyin succeeded Kuaishou to become the exclusive red of the Spring Festival Gala, with daily active users reaching 580 million on New Year’s Eve. By September 2021, the DAU of Douyin’s main site has fallen back to around 500 million. In 2022, JD.com gave out red envelopes and merchandise worth 1.5 billion yuan. This amount reached a record high, but it did not alleviate the problem of low retention.
In other words, during the Spring Festival Gala in those years, most of the audience participated in the interaction and no longer established a real "WeChat payment" usage habit like they used to use WeChat red envelopes to "shake". After all, WeChat is a daily and frequently used APP that integrates social networking and payment, with high user stickiness;